Client
Prime Counsel Solutions
Overview
Prime Counsel Solutions is a professional legal service provider catering to NBFCs, law firms, and businesses with a strong focus on pre-litigation support, training, and outsourced legal services. The goal of this project was to revamp their old website into a modern, user-centric platform while preserving the essence of the legal profession through a historic, antique-themed aesthetic. The result is a full redesign crafted entirely by me, aimed at positioning Prime Counsel as a premium legal consultancy.
Client
Prime Counsel Solutions
Industry
Legal
Service
UI / UX Design
Website Redesign
Duration
5 Weeks
The Challenge
When tasked with redesigning the Prime Counsel website, my main challenge was to transform the existing design into a more impactful and user-centric experience while staying true to the company's professional and ancient theme. The goal was to create a sophisticated and intuitive platform that would effectively represent Prime Counsel Solutions as a leading provider of high-quality legal services. Key challenges included: Balancing Aesthetic with Functionality: Striking the right balance between an ancient, historical theme and a modern, functional legal service platform that clients could easily navigate. Tailoring the User Experience: Understanding the specific needs of Prime Counsel's diverse clientele—professionals, businesses, law firms, and NBFCs—and providing a tailored design that would resonate with them. Content Organization: Ensuring that the detailed service offerings and company values were presented clearly and concisely, while maintaining an engaging visual flow. Responsive Design: Adapting the design for mobile and tablet users without losing the integrity of the ancient theme and professional look. In overcoming these challenges, I leveraged my skills in Figma, Illustrator, and Photoshop, ensuring that the visual design aligned with the company's brand values. The final result was a website that not only reflects Prime Counsel's commitment to professionalism and integrity but also provides a user-friendly interface that caters to the varied needs of their clients.
The Solution
The redesigned website features an ancient theme—complete with parchment textures, legal symbols, and old-style illustrations—designed to evoke trust and authority. I focused on creating an intuitive UI/UX, clean content layout, and visual storytelling that highlights the firm’s service offerings, expertise, and training programs. Every visual and component was crafted with purpose, ensuring both aesthetics and clarity for the target legal audience.
The Result
The new website elevated Prime Counsel’s brand identity and helped the firm better connect with startups, NBFCs, and legal institutions. Visitors now experience a seamless journey through structured legal service pages, training sections, and contact flows. The professional tone, coupled with the thematic visuals, established Prime Counsel’s credibility, encouraging more inquiries and interactions. The project successfully reflected their values of professionalism, accuracy, and integrity.









